Judy Baca Research Paper Example | Topics and Well Written Essays - 250 words

Judy Baca - Research Paper Example hat is interesting in this endeavor is the cooperative effort done by artists around the world who is collaborating with her to complete the travelling mural. I t is dubbed as a â€Å"global village† because as the â€Å"World Wall† tours the world; artists from different parts of the world paints a panel to form part of a global community. . Latest contributions came from artists from Finland, Russia, Palestine, Israel, and Canada. (Chavez, Cesar. n.d.) A mural is designed to bring beauty to the wall, building, freeways, or underpass. Sometimes, it depicts the culture of the community wherein it is painted, the concerns and values of its people. This is the theme shown in the Great Wall of Los Angeles, done in 1976 and is said to be the world’s largest mural, with 13’ x 2500’. The mural is a combined effort of the community and several artists that took five summers to complete. (â€Å"Judy Vaca†) I believe that the work of Judy Vaca carries with it a unifying theme that has been desired by everybody in the world. I think that her painting is just not a painting or a piece of art but something that brings to mind what one wants to achieve for life, for the community and for the world in general. The mural is also one way in which Judy Vaca develops the artistic ability of her students in arts. The mural, as a collective work, gives the artists a chance to use their painting skills to be in unison with the others. In the end, I see that there is a taint of activism in mural works, but at the same time provides portrayals of nationalism in the way she carried out all of her

Local community improvement proposal Essay Example | Topics and Well Written Essays - 750 words

Local community improvement proposal - Essay Example People have different views to improve the local community, but all of these views must be in accordance to the need of the community in order to achieve some improvement to the community. In this proposal will outline key factors will better the development of a local area. Factors that will improve the development of a local area Improvement of security in the local area One needs to know that environment upon which a person live plays a prominent role in determine the development of a local community; it may be in terms of security or safety. An environment that is of security yields a good platform upon which development can take place. When there is peace within a society, citizens become confident to invest in the area hence bringing services and good at the door step. Therefore, it is necessary to establish proper security in a local area to enable investors to have the courage to invest in a local area. In addition, studies reveals that a secured area develops at a faster rat e compared to areas with less security; where secured environment offers a rich environment upon one can build talents; enables one to set their future. Hence security plays a prominent role in setting platform for development to take place (Dickens Ronald 16). Improvement of communication in the local area. There should exist a good communication among the citizens; agreement in terms of communication of ideas determines the development of an area. With reliable communication, one can be able to get new ideas about different business opportunity or improve his thinking about certain business issues. Good communication will always provide citizen of a local area with a variety of information upon which they can pick new ideas (Campfen 17). Increase employment opportunity in the local area Employment plays a prominent role in improving the local community; with employment, one will be able to earn money which can be used to purchase facilities to improve the community. Studies reveal that seventy percent of successful communities in the world are those of employed people. Therefore, employment of local citizens is a channel to development of a community. In addition, employment encourages the establishment in relation to specialization; employment provides an individual with experience which can attribute to improvement. Thurs, to improve local community, it is necessary to provide the community with employment. This will ensure the is income to put in investments and also nurtures one’s with experiences upon which development of the community can take place at a faster rate. To put more emphasis on the same, studies reveal the employment is a key factor for improvement of the community; about sixty three percentage of development of an area occurs due to employment (Swanepoel & Frik 187). Improvement of infrastructures Infrastructures such as roads networks and communication needs to be improved order to linkage between the local community and the entir e country at large. Well established road networks can improve the development of local area in essence that it increases the links of a local area and key towns. Business owners in the local area will need to transport goods and services, with well established roads network a business owner can be able to bring good and service to the local area with ease. Thurs, to improve a local community, one needs to improve the infrastructure that links the local community and the rest community (Dickens Ronald 22).. Ensure proper distribution of resources in the location Distribution of resources in a local area determines it improvement; poor allocation of resources distribution will determine the access to the recourse in a local; this implies when a resource is distributed well. The community can easily

Microsoft Corporation Case Analysis Essay Example for Free

Microsoft Corporation Case Analysis Essay Industry Evaluation Software is an integral part of todays uncertain economy, as the push for greater globalization and efficiency drives much of the spending in business markets around the world. In order to maintain a competitive edge in an increasingly competitive global market, companies are spending more and more on hardware and software infrastructures (Yahoo!Finance, 2006). Microsoft is among 413 companies that produce and distribute application software products and services. These companies are all part of the Application Software industry within the technology sector, which is dominated by one software giant; Microsoft. More specifically, Microsoft is categorized into the Developmental Tools, Operating Systems, and Utility Software subindustry, which includes companies that design, develop, market, and support software for developing, testing, and debugging applications; for computer maintenance; and for desktop management (Hoovers.com, 2006). Microsoft, Oracle Corp, CA Inc., and SAP Aktiengesellschaft, with a four-firm concentration ratio of 39% dominate the industry. Most of the other 411 firms in the industry specialize in smaller niches, providing specialized software services such as accounting, business management, etcetera, and have profits under $1 billion per year. For this reason, the computer application industry has monopolistic competition (MSN Money, 2006). The top-selling software company is currently Microsoft, with $41.4 billion in sales in 2005, and is joined in the competitive arena by other top sellers such as Oracle Corp. with $12.9 billion and SAP Aktiengesellschaft with $10.4 billion. Other industry leaders in sales include CA Inc., Intuit Inc., Adobe Systems Inc., B.M.C. Software, Compuware Corp., and Novell Inc., each experiencing revenues exceeding $1 billion during 2005. Within the Developmental Tools, Operating Systems, and Utility Software subindustry, top competitors include Microsoft, International Business Machines (IBM), SAP Aktiengesellschaft, and Computer Associates International, who ranked a respective first, second, third, and fourth in application software sales (Yahoo!Finance, 2006). The Computer Software industry is largely dominated by Microsoft, which commands 54% of market sales among its top ten competitors, as listed above. The following chart details the market share of these ten main players in the industry (Yahoo!Finance, 2006): Within the legal environment, the software industry has been shaken by  several recent regulations that are revitalizing industries within the business market of the United States. Among them are the US Patriot Act, which dictates that companies providing financial services must have the ability to detect the occurrence of money laundering; the Sarbanes-Oxley Act, which mandates that companies provide real-time disclosure of events that might affect their financial performance and deep records of e-mail and instant messages exchanged between employees (Yahoo!Finance, 2006). Finally, antitrust laws have been an ongoing threat to the industry. Microsoft has finally reached a settlement after an ongoing antitrust investigation, and agreed to allow manufacturers to include competing software with Windows and uniformly license its operating systems (Antitrust Case Filings, 2006). New technological developments are revitalizing the software industry. The most recent and significant development includes a new set of web-friendly applications that, as of yet, has no official name. These web services can be assembled from standardized building blocks, meaning that any number of applications may be assembled in a variety of ways. Because of this, companies are able to develop enterprise applications to run on a wide range of software and hardware infrastructures and cater to the specific demands of their respective market segments. The companies that will maintain market share in the up-and-coming web era are those that are able to develop products that will be compatible on a wide range of hardware platforms. Massive consolidations have recently become characteristic of the software industry. Largely due to acquisitions, IBMs software holdings have grown a great deal. Small specialists companies face the greatest danger from large software providers such as Oracle, who recently acquired PeopleSoft and Siebel for $10.3 and $5.9 billion, respectively. If growth slows in their subindustries, these small companies who cater to specific niches become vulnerable to large companies offering extensive suites of enterprise applications that serve a variety of functions such as the industry leaders (Yahoo!Finance, 2006). Following suit after other mature industries such as electronics and apparel,  a large number of IT and software providers have begun outsourcing much of their manufacturing and RD functions to countries outside of the United States. Software companies are now able to hire manufacturers and product developers in countries such as India, Mexico, and China for much less than it would cost in the U.S. (MSN Money, 2006) The tragedy of the September 11 terrorist attacks as well as other post 9/11 attacks prompted another significant trend in the software industry when the United States government cranked down on security. By restructuring their communication systems, they opened a door to struggling software providers who began to provide new, more secure applications to governmental departments and agencies (Yahoo!Finance, 2006) A final trend reflects the popularity of Linux and other open-source code operating systems. While the Linux operating system is probably the most widely known and widely used open source code, the idea of open source is gaining momentum and popularity. Companies that provide their products for a nominal subscription fee and generate income based on training and support services have adopted the open source concept as a counter-intuitive business model, with which they counter the more traditional selling of products for profit model (Hill and Jones, 2005). Once online collaboration and word processing applications are fully developed and grow in usage and popularity, the researchers predict that the software industry will see a rise in sales of those kinds of products, and possibly a decline in the sale of PC compatible product that serve the same types of functions. The reason for this is that once these tools are available, consumers will realize that they may access and edit their documents or projects from any computer or PDA with internet access, without having to worry about being on the specific machine or machines that contain the documents they need. Currently, almost all users of open source software are computer-savvy programming professionals. In the future however, more consumers will use this type of software for business and personal use. This is forecasted by a  growing number of applications developed from open source codes such as Linux, as well as increasing popularity of these programs. If this comes to pass, then Linux and other open source applications and operating systems may accumulate market share, thus depriving it from Microsoft and Oracle. Strategic Evaluation Microsoft supports a number of values that translate into goals that the company strives to attain. These goals include doing business with honesty and integrity; to have passion for customers, partners, and technology; to be open and respectful, to take on big challenges and see through them; constructive self-criticism, self-improvement, and personal excellence; to help foster growth and innovation, and to be accountable to customers, shareholders, partners, and employees for commitments, results, and quality. These goals, however, are immeasurable, intangible, and unspecific. There is no timeline for achieving them, and no way to determine whether or not they have been acheived. There are, however, more specific goals that the company hopes to attain that are specific, measurable, attainable, realistic, and tangible. Goals for the future include making technology available to one quarter of a billion people by 2010. Another goal is to fuse together Windows development and Web development to enrich Windows applications (Stu, 2003). By doing this, Microsoft may be able to convince consumes to use the rich application features of Windows. Another goal is to unify the disparate Windows communications and enterprise technologies into a common and simple framework that is competitive with Java Enterprise Edition. Microsoft needs to provide an alternative to this model unless it wants to see Java retain its lock on the server software market. This goal is consistant with Microsofts approach of taking the lead in developing a new computing standard. (Microsoft, 2006) The mission statement of Microsoft Corporation is At Microsoft, we work to help people and businesses throughout the world  realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.- Microsoft, 2006 The mission statement is clear in representing Microsoft as dedicated in providing the best products to help its customers achieve and realize their full potential. The mission statement is strong, and is very personable by saying At Microsoft, and repeating that this is Microsofts mission statement. The statement repeats itself in the third sentence, saying, everything we do reflects helping everyone in the world understand his or her full potential. Using words to repeat parts of the mission statement makes it bolder to the reader. The statement is broad enough to allow the company to expand into unfamiliar markets or businesses, or both. However, it is narrow enough that it focuses the company on aiding people in reaching their fullest potential. By adhering to this mission statement, employees at Microsoft look to the customers, not the shareholders, as the reason the company exists. It is clear to express that the company does not exist solely to make a profits or please shareholders. It reflects the desire of the management at Microsoft to make a difference in the world and help those who wish to success do so. Functional Review Marketing Analysis Microsoft focuses on the development of software, which includes products such as Office, Project, Visio, FoxPro, and more. The software packages aide in the creation of business documents, databases, and projects, as well as helps consumers manage their day-to-day lives. Microsoft has seven different product divisions: Client, Server and Tools, Information Worker, Microsoft Business Solution, MSN, Mobile and Embedded Devices, and Home and Entertainment (Microsoft, 2006). The Client segment has responsibility for engineering, product delivery, and technical architecture for the Windows product family. It also handles Microsofts  relationships with personal computer manufacturers, including multinational and regional original equipment manufacturer accounts (SEC, 2006). Server and Tools is responsible for the server system products and all related services. These services include providing advice for requirements needed for the system to operate properly, custom solution services, and business application planning for the operating systems. Information Worker involves licensing software to several types of users such as small to large corporations, homes, and specialized categories like students. This division releases a major change in software every two to three years. Microsoft Business Solutions deals primarily with developing and marketing offerings to manage financial, customer relationship and supply chain management functions for small and midsize businesses, large organizations and divisions of global enterprises. MSN is accountable for delivering online services that look to empower users by bringing them to the people and information that matter most. The Mobile and Embedded Devices section is responsible for the marketing and development of products that extend the advantages of the Windows platform to many types of devices. The Home and Entertainment segment is in charge of production, development, and marketing for the Xbox video gaming system (SEC, 2006). Another way Microsoft is continuing to broaden their customer base is by establishing itself into the gaming industry. An example of this is the innovative Xbox 360 Microsoft launched during the 2005 Christmas season. Microsoft has begun to explore new markets, like television, with the rising success of the Xbox 360 and the changing demographics. Microsoft realizes that demographics are changing to a younger generation and efforts must be made to accommodate their needs as well. (Wikipedia, 2006) In the past, Microsofts target market has been men of the ages of eighteen through thirty-four. The company is currently expanding the market it targets by experimenting with two methods of reaching the seventeen and younger age group. The first is through the gaming industry, with the release of the Xbox gaming system. The company is also developing a television show to reach this age group (Goo, 2006). Another strategy Microsoft is pursuing involves meeting its global clientele where they are  in terms of their economic and financial needs (Evers, 2006). These changes in strategy and products reflect Microsofts goal of expanding its target market. While there is risk involved with these changes, there is also the potential for returns above a normal profit. Another way Microsoft is continuing to broaden their customer base is by establishing itself into the gaming industry. An example of this is the innovative Xbox 360 Microsoft launched during the 2005 Christmas season. Microsoft has begun to explore new markets, like television, with the rising success of the Xbox 360 and the changing demographics. Microsoft realizes that demographics are changing to a younger generation and efforts must be made to accommodate their needs as well. (Wikipedia, 2006) Microsoft has established a presence in the international market. The headquarters, including most of the research and development centers, is located in Redmond, Washington. The company has several manufacturing facilities to meet supply needs on a global scale. These facilities are located in various places such as: Dublin, Ireland, Humacao, Puerto Rico, Reno, Nevada and Singapore just to name a few locations. Microsoft currently employees 40,081 in North America and 63,564 world-wide to help them meet growing demand for their products (Microsoft, 2006). Microsoft uses a wide variety of media to influence the demand of their products. Traditional types of advertising are used for global campaigns including television, print, and Internet (Microsoft.com, 2006). The company uses computer magazines to compare companies or products such as the case of Linux versus Microsoft. Microsofts goal is to reach a certain target market. In addition, Microsoft is implementing a new advertising campaign using the Internet in competition with Yahoo and Google. In the campaign, customers will be asked to fill out a survey; from there the data will be used to display personal ads of interest to the consumer. If a consumer chooses not to fill out the survey the company will provide them with general ads that are generated from the search. The goal in the long-run is to learn the customers want and needs for future purchases (Oser, 2006). The manufacturing function for most of Microsofts products is outsourced. A vendor supplies the parts needed to assemble the Xbox gaming system. This outsourcing strategy can be a drawback on two counts. Firstly, Microsoft relinquishes some control of the pricing of this product because it cannot control the manufacturing costs. Secondly, there is a threat of the manufacturer leaking product knowledge to Microsofts competitors. At the same time however, Microsoft has no legal obligation to the manufacturer, and can manufacture these products internally. Microsoft employs several vendors to supply parts that Microsoft manufactures. These components are purchased at a discount rate, and Microsoft keeps excess inventory in stock in case of shortages (Microsoft, 2006). The company has decided to do an 18 month campaign to advertise the differences between Microsoft and Linux giving the benefits of using our products. Some advantages to Microsofts products include: being user-friendly software and applications, as well as having a strong reputation in that area. Therefore, the cost would be greater to retrained employee how to use Linux software in the business industry for server application use. In dealing with more recent security issues, Microsoft Internet Explorer (IE) has a code-flaw in the browser that makes it vulnerable to hackers. This flaw can allow hackers to infect a system with various code-scripts, which puts the system under attack. To have security issues associated with the companys name can produce a bad reputation. Microsofts goals are to have compassion for customers, for partners, and technology. The company wants to train and make technology available to a quarter of the billion people in the world by 2010. In addition, Microsoft shows passion towards customers by offering specialized advertisements to expose the varied selection of products to the consumer. Another goal is to exhibit openness and respectfulness, which will gain a huge amount of respect from the consumer. This is achieved by receiving feedback from our employees, government agencies, and community leaders which will lead to improve Microsofts business. Microsoft is staying on task of taking on large challenges by endeavoring to change their demographics of customers. In addition, the  company takes constructive criticism, and uses this as a way to improve; criticism in forms of comments and suggestions. Microsoft will accomplish this task through research and development and feedback. Other goals are to give personal excellence, and have accountability to customers, shareholders, partners, and employees for commitments, results, and quality. These achievable tasks would help Microsoft stay in the business for years to come (Microsoft, 2006). Production Analysis Microsoft alters its products to me needs of its global customers. The company translates the text and changes the appearance of its applications to make them understandable in that language. This is one reason Microsoft has a reputation for being developing user-friendly applications for its consumers. Other tasks the company is involved with include processing orders, payment options, processing needed information, and supplier management (Microsoft.com, 2006). These tasks are essential to maintaining good relations with Microsofts customers and suppliers. In addition, these tasks make it possible to make necessary changes when there are problems in distribution or manufacturing of Microsofts software. Microsoft outsources all of its manufacturing function except for a few, including the assemblage of the Xbox 360. A vendor supplies the needed parts for this product. This action can be a drawback because it limits Microsoft in its ability to control pricing aspects of this product. There is also the threat that suppliers will share the knowledge of this product with Microsofts competitors. Although this is a threat, Microsoft is under the no legal obligation to continue working with that supplier. Several vendors supply parts for all other products Microsoft assembles. Components for these products are purchased at a discount. Microsoft keeps an inventory of spare parts on hand if needed (Microsoft, 2006). Management Analysis Bill Gates and Paul Allen founded Microsoft in 1975, and in a few years, they  expanded to Bellevue, Washington from Albuquerque, New Mexico. From there, Microsoft began creating and developing new and revolutionary technology. In 1981, IBM introduced its personal computer with Microsofts 16-bit operating system, MS-DOS 1.0 (Microsoft, 2006). Because of its quality, this operating system became popular. Microsofts stock went public. Over the next twenty years, Microsoft created more technical and versatile operating systems such as Windows 95, 98, and the current Windows XP. This success has lead to worldwide expansion creating thousands of jobs. Microsoft is the worlds largest software company with over 50,000 employees in various countries as of May 2004 (Microsoft, 2006). Microsoft has become a needed portion of the personal computing market in which many PC retailers have sold their machines pre-equipped with Microsofts software. Because of its large and substantial business, Microsoft was found to be a monopoly among computer software and because of this, Microsoft has experience financial success. In 1998, a lawsuit found that Microsoft was using its monopoly power to defeat its competitors (Reference.com, 2006). Microsoft appealed and showed how changing their companys operations would bring the financial success down increasingly. A board of directors, who play a major role in decision-making and many fundamentals of the company, run Microsoft. The Chief Executive Officer is Steven Ballmer who joined with Microsoft in 1980 and was the first business manager hired by Bill Gates (Microsoft, 2006). In 1998, Ballmer was appointed President and this gave him full responsibility for running the corporation. 2 years later, he became CEO (in 2000) and this gave him full privilege over all the managers and staff of Microsoft. Following Ballmer is James I. Cash, Jr, Dina Dublon, Bill Gates, Raymond V. Gilmartin, Ann McLaughlin Korologos, David F. Margaurdt, Charles H. Noski, Helmut Panke and Jon A. Shirley. A lot of talent and skill is required to work in any position at Microsoft. They seek out motivated individuals who are experienced in communications and leadership. The purpose for finding such trained individuals is to lower training costs of the company. The Corporate Operations is Microsofts backbone, constructing, managing, and running the various services that support the companys 50,000 employees (Microsoft, 2006). This statement shows that Microsoft is dependent on two sections of their management staff; the corporate and administrative services. These departments are responsible for management, public relations, providing company-wide administrative support, building new office space, and other tasks. Financial Analysis Microsoft Corporation has achieved excellence in since 1975 in the application software industry. They finished the 2005 fiscal year with a market capitalization of $288.20 billion, doubling the closest competitor, IBM which came in second in market capitalization with $131.00 billion, and an industry average of a low $136.51 million (Hoovers, 2006). Microsoft Corporation has been enjoying a steady growth in revenue over the past three fiscal years. This has been achieved with the growing popularity of PC use in the world over this time period. Microsofts preliminary estimates showed a growth of worldwide PC shipments from 11% to 13%, and total server hardware shipments grew approximately 13% to 14% during the 2005 fiscal year compared to fiscal year 2004 (Yahoo! Finance). This has caused a growth in revenue of 8% from $36,835 million to $39,788 million from fiscal year 2004 to 2005 (U.S. SEC). This revenue growth was driven by growth in licensing of Windows Server operating systems and other server application, licensing of Windows Client operating systems through OEMs, and increased licensing of Office and other Information Worker products (Yahoo! Finance). The 2004 fiscal year ended with an overall growth of $4,648 billion from the previous fiscal year 2003, an increase of over 12%. Over the past five years, Microsoft Corporation has generated revenue of over $162 billion. This is an increase of 73% and about $75 billion of this is derived from net cash flow from operations. Shareholders received a return of $69 billion of this revenue in dividends and stock repurchases. With the launching of the Xbox 360, Windows Vista, and newer versions of existing software in 2006 fiscal year, Microsoft expects to have an equal or larger  increase of the past five years in the next five years (Microsoft, 2006). Net income for the fiscal year 2005 was $12,254 which is an increase of $4,086 million from the 2004 fiscal year. This is due to small decreases in operating expenses from the previous year with emphasis on research and development, a decrease of over $1.5 billion. Although decreasing in fiscal year 2005, a large jump in expenses occurred from fiscal year 2003 to 2004. Microsoft increased their total operating expenses by $5,159 million to $27,801 million in fiscal year 2004. Although decreasing expenses worked for the fiscal year 2005, decreases in research and development in the future might cause the industry to get the edge on Microsoft and revenues decrease (Microsoft, 2006). Operating income has also increased substantially during these two fiscal years with a total increase of 61%. Although it had a 5% decline from fiscal year 2003 to fiscal year 2004, operating income jumped from a marginal $9,034 million in 2004 to an excellent $14,561 million in fiscal year ending 2005 (U.S. SEC). According to Yahoo! Finance, the operating income increase for fiscal year 2005 was driven by a decline in stock-based compensation expense; increased revenue in Server and Tools, Client, and Information Worker; and a reduction in legal costs associated with major litigation. Some key ratios will point out Microsofts position in accordance to the industry. Holding a total debt to equity ratio of 0.00, compared to 0.03 of the industry, Microsoft has showed that they have successfully controlled their assets without any debt, dating back as far as fiscal year 1996. The total debt to total asset ratio also confirms these successes with a low 0.33. This has a great statistic from an investor or shareholders eyes because there is potential for a high payout. Microsoft has a current ratio of 2.8, compared to the industries average of 2.3. This shows us that Microsoft can pay off any debt that may occur, and can continue operating with cash left over. The quick ratio is currently at 2.5 with an industry average of 2.1. Because this number is so close in comparison with the current ratio, this tells us that Microsoft is not dependent on their inventory. These three financial ratios show us that Microsoft Corporation  is achieving excellence in comparison to the industry (MSN, 2006). Both the gross profit margin and the net profit margin percentages will show us the financial health of the company. Microsoft Corporations net profit margin is over 7% higher that the industries average, at 30.8% compared to 23.5%. This tells us that 31.6% of the companys revenue can be kept as profit. Fiscal year 2005 is an increase of 8.6% from fiscal year 2004 and a small decrease of 0.2% from fiscal year 2003. Their gross profit margin is 87.3%, compared to 82.6% of the industries average. Although the industries average of these two ratios is healthy as well, Microsoft still holds better percentages (MSN, 2006). The companys price ratios will show some different trends in comparison to the industry from the other ratios presented. Although the earnings per share (EPS) are currently much higher than the industry average and the previous year, it is lower than some of the direct competitors. The EPS in the fiscal year 2005 was 1.13, which is considerably higher than the industries average of 0.15. This is not a bad ratio if you own share in the company, but two of the closest competitors is producing a much higher rate; Googles EPS is at 5.021 and IBMs is at 4.875. Although this might turn some investors away, numbers have been improving over the past three years. Fiscal year 2003 had an EPS of only $0.70 but increased to $0.76 in fiscal year 2004. The large increase came in fiscal year 2005 when EPS increased almost $0.40 to $1.13. With the latest innovations Microsoft has developed, these numbers will increase as investors see the future of Microsoft. Microsoft price-to-earnings (P/E) ratio is more attractive than EPS with a ratio of 22.9. Although conservative investors may feel this number is too high, this ratio is much better than the industry average of 27.3 which might influence these investors to invest in Microsoft instead of the direct competitors (MSN, 2006). Management effectiveness ratios like return on assets (ROA) and return on equity (ROE) will show us how well the management at Microsoft Corporation is doing. With an ROA of 19.4%, over 5% higher than the industry average of 13.9%, Microsoft is very profitable in relation to the total assets of the  company. This is a substantial increase from 8.8% and 12.6% in fiscal year 2004 and 2003 respectively. The profit per dollar, or ROE of Microsoft, is 29.5%. This is close to 7% higher than the industry average of 22.6% and 18.6% than fiscal year 2004. This shows that Microsoft Corporation is achieving a higher profit from their investors per dollar in comparison to the industries. Although there was a large increase from fiscal year 2004 to 2005, a decrease of 5.5% occurred between fiscal year 2003 and 2004 (MSN, 2006). The efficiency of the company is struggling in comparison to the industry in one way, inventory turnover. The inventory turnover is currently much lower than the industries. With a low 8.1 compared to 28.4 of the industry average, Microsofts inventory turnover might indicate poor sales. Both Microsoft and the industry average of asset turnover are 0.6, indicating that 0.6 of every dollar is revenue. Microsoft is doing a better job than the industry in comparing the accounts receivable turnover, but not a significant amount. The accounts receivable turnover is at 5.7 with an industry average of 5.2. Both Microsoft and the industry are collecting payments from its customers in a timely manner. They are, however, significantly behind SP 500 which has an accounts receivable turnover ratio of 7.5 (MSN, 2006). A thorough research of cash flows will show the company heading in the right direction. Net operating, investing, and financing cash flows all increased from the fiscal year 2004 to 2005. Fiscal year 2005 showed an increase of 14% to $16.61 billion in cash flow from operations. This is derived from an increase in cash receipts from customers driven by the 8% revenue growth of the company. Cash payments decreased by approximately $1.8 billion from the previous year from binding legal settlements. These factors played the major role in the increase of operating cash flow. Keeping operating cash flows down was payments to the 7% increase in full-time employees added during the fiscal year 2005. This is a great recovery from fiscal year 2004 considering operating cash flow dropped by $1.17 billion from fiscal year 2003. Over two billion of this was from the Sun Microsystems settlement and the European Commission fine. The small offsetting gain is from increases cash receipts  from customers. Net financing cash flow showed a large increase from $2.36 billion in fiscal year 2004 to $41.08 billion in fiscal year 2005. This increase is driven by an additional $34.38 billion of cash dividends paid, and an additional $4.67 billion in cash used for common stock repurchases in fiscal year 2005 from fiscal year 2004. Net financing cash flow did have a substantial decrease from fiscal year 2003 to 2004 of almost $3 billion. However, this decrease is due the company not repurchasing common stock in the fourth quarter of fiscal year 2004 and an increase of $628 million from stock issuances of employee stock option exercises. An increase of $872 million in cash dividends during this fiscal year offset the numbers provided. Net investing cash flow for fiscal year 2005 was $15.03 billion, an increase of $18.37 billion from the previous year. Investment maturities that occurred to fund cash dividends paid increased by $23.59 billion in fiscal year 2005. Offsetting this figure was the decrease of $5.32 billion in cash from sale activity and investment purchases. Cash used for investing was $3.34 billion in fiscal year 2004, a decrease of $3.88 billion from fiscal year 2003 (Microsoft, 2006). Model Analysis The Boston Consulting Group Matrix is a representation of the status of Microsoft in the current market. There are four different categories that fall under the matrix, Stars, Cash Cows, Question Marks and Dogs. The highest category and most self-efficient is the Stars with very high growth and high share. Next in the matrix: Cash Cows, which are low in growth and high in shares. The third category in the matrix is the Question Marks which are high in growth and low in shares. Last are the Dogs which are very low in both growth and shares. Microsoft would be placed in the Stars category simply because the company is constantly growing and is very self-sustaining. Strategic Alternatives 1. Develop a Microsoft version of open source software by exploiting Microsofts distinctive competency for developing software. This will give  Microsoft an edge in the open market by allowing it to effectively compete with current alternatives to Microsoft products, such as Linux, Sun Systems, and other open source/free software products. This alternative will give Microsoft the opportunity to increase its revenues by offering support services and training for these products. 2. Acquire Red Hat Inc. or another successful Linux provider. By combining the rising popularity of the open source concept with the ongoing success of Microsofts application software, the image of Microsoft will improve and launch the company into the increasingly popular open source market. 3. Improve current product line. Increase research and development spending to improve the dependability and security of current products. Then, implement an advertising campaign through several mediums to stress the superior quality of Microsofts products.

Communication in nursing and a clinical example

Communication in nursing and a clinical example This assignment is a reflective account of my relationship and communication with a certain patient during my first clinical placement in a nursing home. All names in this text have been changed, to respect the confidentiality of the patient and other healthcare professionals (NMC 2002). Introduction Most people have felt anger and helplessness at not being listened to when saying something important. Also the intense frustration of being misunderstood Ellis, RB. (2003). Defining Communication. In: Ellis, RB, Gates, B, Kenworthy, N Interpersonal Communication in Nursing. 2nd ed. London: Churchill Livingstone. p3. I have recently been on 7 week placement in a nursing home for the elderly. It was a residential home but also had a small dementia unit in which patients with mental health problems were taken care of. This experience has taught me that communicating with elderly patients both with and without dementia can be extremely difficult. In certain circumstances I found it hard to understand what some residents wanted due to these communication barriers. In my essay I will be describing to the reader, what dementia is, what communication is and how important verbal and non verbal communication is to sufferers of dementia. What is Dementia? Dementia is a common condition. In England alone, there are currently 570,000 people living with dementia. That number is expected to double over the next 30 years. Dementia. Available://www.nhs.uk/conditions/dementia/Pages/Introduction.aspx. Last accessed 20 Dec 2009. Dementia is a condition that is connected with an ongoing decline of the brain and its abilities. It is generally caused by damage to the structure of the brain and is most common in people over the age of 65. Thinking, language, memory, understanding, and judgement are all affected in someone who has Dementia. Sufferers may also have problems in controlling their emotions and behaviour when in social situations. Due to this their personalities may appear to change. There are 4 kinds of dementia. Alzheimers disease, Vascular dementia, Dementia with Lewy bodies, where and Frontotemporal dementia. These 4 kinds were all present in patients in the dementia unit, where I spent 7 weeks; however I will be concentrating on Alzheimers. ALZHEIMERS IS What is communication? Communication is essential for human interaction; it is the process of passing on information form one person to another. Both verbal and non verbal communication is used by a healthcare worker however for a dementia sufferer non verbal communication is essential. (Argyle, 1978) believes that non verbal communication can have five times as much effect on a persons understanding of a message compared to the verbal communication at the time. Chomsky calls the act of speech (verbal communication) performance and the knowledge of the language competence. People perform the complexity of speech daily but have no real knowledge of why or how they came to be able to. Speech allows us to hold conversations, ask question, give instructions, hide the truth, build routines and most importantly talk about interactions in which we are involved (Argyle, 1978). Why is communication important? Communication is extremely important in the healthcare industry. In order (as a healthcare worker) to understand your patient and vice versa, there must be good, clear communication. This will help the patient receive better care. If a patient cannot be understood properly it would be very hard to give appropriate care. If there is good communication between a patient and healthcare worker, it will ease the patients anxiety Patients are at risk for high Levels of anxiety and frustration if communicative attempts are unsuccessful. (Finkee, Erin HMS 2008). Communication helps the carer and patient get to know each other better, it helps them to bond and learn what makes the patient happy or upset, what foods they like and more importantly when theres a problem the patient is more likely to turn to the carer if there is a good bond there. A good bond can be hard to achieve with a patient with dementia as short term memory is often lacking so previous conv ersations can be forgotten. Approach towards patients with dementia is very important, facial expressions, tone of voice, uniform and how we present ourselves can say a lot about us. When communicating with the elderly residents if I were to raise my voice in an aggressive way they may feel threatened and scared by me, but if I speak to them in a pleasant tone of voice the then the resident is more likely to feel at ease around me. I can then start gaining trust and understanding between myself and the resident. When a patient has dementia they cant speak by the final stage. Closed questions must be used by this stage. There are 2 types of questions, open and closed. Open questions leave the answer open to respond with alot of information or a little. Closed questions are those that a patient has nod or shake their head to or use other body parts such as thumbs up or down. This style of questioning is appropriate to use on someone in the final stage of dementia. Closed questions are such like Are you okay?, Are you hungry?. This allows the patient to communicate with us without actually saying anything. These types of closed questions are a type of non verbal com munication. As I have mentioned earlier there are two types of communication, verbal and non-verbal. Verbal Communication talking to the patient and them responding with speech. It can really be very difficult to use verbal communication with Alzheimers patients because there short term memory is limited to they forget easily whats been said. According to Argyle (1990) in a conversation, words make up only 7% of a message; tone, tempo and syntax make up to 38% and body language makes up to 35%. Non verbal communication can be expressed by our facial movements, gaze and eye contact, gesture and body movement, body posture and body contact, use of space and time and how we dress. (Henley 1977) states that how powerful we feel in an interaction can be expressed non- verbally. Our unspoken communication can be shown through our body language. Touching patients can be an essential tool for a nurse. It can offer support and understanding, comfort and security. It adds extra meaning to the spoken word. Macleod and Clark (1991) suggest that most touch between nurses and elderly patients is related to practical procedures, fulfilling a practical rather than an emotional purpose. Facial expressions and tone of voice can match what youre trying to say. If youre frowning or looking sad, this can cause patients to get angry and upset, but if youre smiling at patients, this can raise their mood. Listening and attending are both also very important aspects of communication. Patients who can speak freely about their ideas and feelings need a little encouragement so that they can explore these ideas a little further, such as saying Mmà ¢Ã¢â€š ¬Ã‚  or Ahaà ¢Ã¢â€š ¬Ã‚ . In the mental health hospital that I was on placement at, most of the clients had Alzheimers disease, so it was very difficult to communicate with all of them as the majority of them couldnt found it difficult to communicate certain issues at some times. It was hard for me to know their needs as they couldnt tell me what they wanted, the only way I could help them was if I asked them closed questions like Do you want something to eat?â‚ ¬Ã‚ , or do you need to go to the toilet? . This gave the patients the opportunity to give me a yes or no nod or use their eyes to tell me what they wanted. Another way I noticed if patients were agitated was if they were walking around fiddling with everything and trying to get out of the hospital , I knew something was wrong, usually it was because they were constipated or needed the toilet, other times was because they were thirsty and needed a drink. If I was feeding the patients and they wouldnt open their mouth to eat the food or push against the spoon I would know that they werent hungry. Sometimes patients would spit their tea out, this was usually because it was too hot. Barriers to communicating and how to overcome them the biggest barrier to communicating with a patient with Alzheimers disease is the fact that some of them cannot speak. But when we speak to them, there can be barriers so that patients cant hear or understand us, these include: à ¢Ã¢â€š ¬Ã‚ ¢ Background noises, e.g. the radio playing loudly, or the television too loud, people around talking as well as us, this can confuse patients even more. Turning the television down whilst having a conversation with a patient can help. à ¢Ã¢â€š ¬Ã‚ ¢ The way we speak, if we are mumbling they wont be able to understand us, or if we have an unfamiliar accent that they dont recognise or understand they wont be able to respond to us. Speaking clearly and giving simple instructions helps patients understand us better. à ¢Ã¢â€š ¬Ã‚ ¢ If we are feeding patients and talking to them at the same time, clients will get all confused and frustrated. Or if we are eating or chewing something ourselves whilst talking to a patient, this can affect our speech and make it difficult for the patient to understand what were saying. Taking time to concentrate on one task at a time avoids confusion. Calling clients by their name can draw their attention better rather than just talking to them right away, because otherwise they might ignore us because they dont know that were talking to them. Providing the patients with the words they might want to say can help us meet their needs because perhaps they might begin something but then start mumbling, listening carefully to them will make things much easier for us to respond and help them. Conclusion Before going on placement, I felt very nervous and anxious on what it was going to be like working with patients who I knew couldnt communicate with me. I kept thinking about how hard it was going to be to know how to take care of them and try to reach their needs in the best possible way, the only thing that helped me through the experience was the fact that I had a great deal of empathy and patience which helped me communicate better with the patients so I didnt get frustrated or angry when they couldnt respond to me . Before I went to work on the ward, I had read up and researched Alzheimers disease, to have a greater understanding on what to expect, and to be able to deal with the environment in a more professional manner. I used verbal and non-verbal communication and body language e.g. touching, feeling, smiling and speaking clearly. This helped me communicate much better with the patients as a majority of them couldnt reply to me verbally, so they used eye contact and touch to help me know what they wanted or needed, e.g. if a patient took my hand and lead me to the direction of the toilets, I knew they needed the toilet. Mr. Jones was brought to the nursing home in the Flintshire area by his son. He is 88 and has suffered from dementia for a number of years but in the past year Alzheimers has progressed fairly quickly leaving his son unable to care for him. Mr Joness symptoms include major confusion, withdrawn from society, delusions and extreme mood swings, he often gets extremely angry. He needs carers for certain normal activities essential for daily living such as finding the toilet, helping him on with his clothes and generally watching over his throughout the day. Some of his needs may also be due to his age; he has problems with his mobility so needs a carer for that not just due to the Alzheimers. My mentor asked me to spend some time with Mr Jones, talk to him and build up a rapport with him. The day before my mentor had given me some leaflets on the subject of dementia and Alzheimers to prepare me and give me a better understanding. When I first sat down with Mr Jones he just seemed like a normal elderly gentleman of fine health for his age, however as I began speaking to him I found quickly how advanced his Alzheimers was. It was quite upsetting for me as I had never been in that situation before. Within the first 20 minutes of speaking to Mr. Jones he had asked me the same question and we had the same conversation around 5 times. I found this rather awkward as I was unsure whether to continue with the repetitive conversation, create a new one or whether if I did so it would end in the same way. Mr Jones also mentioned to me that he was the homes Gardener. Confused by this I went to my mentor who assured me that this was a delusion he had thought was real since his son moved him into the home and to just leave him to it. I found that after the first week of me working there Mr Jones recognised my face, he still continued to ask me the same questions such as where do you live?, do you know my son? and tell me about his gardening job but he would remember by name. So knowing my name had clearly gone into his long term memory. The thing that worried me the most however was that Mr Jones would ask me when he was going to get his pay cheque. The other staff told me to tell him next week. I found this shocking and an insufficient answer. I felt that if I did as the other staff told me this would just reinforce the delusion and so I when he asked me the next time I told him the truth. This however made him very distressed and upset. The NMC (2002) outlines that we must not add extra stress or discomfort to a patient by our actions. This has proved to be a hard role to follow as either choice would have added discomfort to him. This experience left me feeling very uncomfortable and inadequate in my role. I tried to understand why he had manifested this delusion and came to the answer that perhaps it was a coping technique at the thought of being put into a home. I felt anger and frustration and helplessness that there was nothing I could think to do to help this delusion fade away. Although this experience was very frustrating for me and probably the patient, it has highlighted the need for me to improve my communication skills. It appeared to me that Mr. Jones delusion was not only a psychological disorder caused by his condition, but a way for him to put his mind at ease. Critical analysis of this experience has pointed to the fact that I have inadequacies in my skills; I had focussed too much on my morals and worry that I was being untruthful with him when perhaps reinforcing his view would have caused him less displeasure. I had not considered his other needs like his wishes or desires and I had not gathered enough personal information about him beforehand to know this maybe he liked gardening. I had been unsure about what to say or do to ease Mr. . apparent anxieties and had adopted what Watson Wilkinson (2001) describe as the blocking technique. By continuing my actions to carry on with the meal, I was cutting short the patients need to communicate a problem. I was influenced in this decision because I felt obliged to be seen to reduce his anxieties, knowing my actions would be judged by an audience of other care workers and patients on the ward. I did not respond efficiently to reduce his distress and this pressure led me to deal with the situation inadequately and for that I felt guilty (Nichols 1993). I should have allowed more time to understand what Mr. Jones was thinking and feeling by maybe asking him calm questions such as do you know where you are, how long have you been here? And perhaps he would have come to a gradual realisation by himself. I could have shown more empathy in the form of my own body language to promote active listening (Egan 2002) instead of just worrying about his mind wandering to an untruth. Gould (1990) cited by Chatham Long (2000) have suggested that  ¿Ã‚ ½many of the non verbal behaviours we use to reassure patients, such as close proximity, prolonged eye contact, clarification, validation, touch, a calm and soothing voice, the effective use of questions, paraphrasing and reflecting thoughts and feelings and summarising are all sub skills with the totality of empathy ¿Ã‚ ½. There is an abundance of information about communication, especially for nurses because it is considered by many as the core component to all nursing actions and interventions. Lack of effective communication is a problem that still exists because the learning process that leads to a skilled level of ability may take years of experience to develop (Watson and Wilkinson 2001). It has been quite difficult for me to admit my inadequacies in communication, but Rowe (1999) explains that a person must identify their weaknesses as an initiative for becoming self-aware. Only with acceptance of ones self, can a person begin to acknowledge another persons uniqueness and build upon this to provide holistic care. I know the knowledge I have gained through reflection of my experience will not always ensure that I will treat patients with unconditional positive regard, simply because of the diversity in the nature of us as individual human beings and the environment surrounding us. I have gained a new perspective on my practice which is to set myself personal goals in facilitating effective communication between the patient and myself, should the situation present itself again. BERLOS MODEL!

Billy Budd :: essays papers

Billy Budd Today’s society as well as the majority of our schools can definitely improve on how it encourages creativity and individuality in today’s youth. A lot of the time, it’s hard to do this, but with smaller classrooms, more qualified and devoted teachers, and more cooperation from the students, everyone’s needs could be met, and students would receive a better education. Many of today’s schools have no tolerance for anything that may go against the â€Å"norm.† Schools today can allow for individuality and differences in students, but they either choose not to or are not aware that anything is wrong with the way they do things. In Melville’s, Billy Budd, there are examples of this stifling of individuality. The crew members on board the â€Å"Avenger† are made to all conform and follow orders without question. Through Claggart, the men’s individuality and rights as people are taken away through fear. No matter what anyo ne is trying to accomplish, satisfying everyone is almost always impossible. It is no different in today’s school system, satisfying everyone is difficult. Students are not allowed to express themselves as freely as they should. This is not the case in all schools, but it is Especially since incidents like those at Columbine High School, schools now view acts of individuality and creativeness as those of malicious intent. There is a kind of intolerance for those who act differently from the majority. Ever since the two boys from Columbine murdered their classmates, everyone has been extremely cautious about everything from actual death threats, to mere heated discussion between classmates. It is almost to a point of overkill. How much regulation is too much regulation? In order for schools to be able to accommodate for everyone and their individual needs, they must first not punish students for being different from the majority. After there is an acknowledgment of the individuality of students, then you can start to help them learn better and on their own levels. If a student has no aspirations whatsoever to go to college, then after some persuasion for them to reconsider, they should not be expected to complete and be graded on the same set of requirements as other students. If a person is not as â€Å"capable†, or rather does not choose to use their abilities to their fullest, then they should be graded on what they are able to do, not what other people are capable of and what they are expected to be capable of.

Wrestling - The Greatest Sport :: essays research papers

Wrestling - The Greatest Sport My heart beats faster as I approach my opponent. My enemy stands as a colossus although I know in my mind he is my only equal. The crowd grows louder as we step on our lines, and the only thought echoing through my mind is "shoot for the leg!". These are the happenings before every match, and yet I still return. Wrestling, in my mind is one of the greatest sports. The idea of a battle between two equal men, both striving for the same goal is something I live for. Different people wrestle for different reasons, but what I wrestle for is the exhilaration, and the principals behind the sport of which I take so seriously. Wrestling, fortunately; is not just two sweaty men rolling on the mat. It is rather, a fight. A fight in which each combatant must push their-self to the final limits of total exertion. This great fight, although very tiring, gives you the greatest feeling after you defeat your opponent. For this feeling, and this feeling only is why I wrestle. This hard to explain feeling is like a rush of adrenaline that makes you want to kick the crap out of Mike Tyson. It is one of the greatest natural rushes one could possibly imagine, short of sticking a needle in ones own arm. The ideas behind wrestling are more then the thick headed thoughts of- "Throw em to the ground and put all your weight on em!"- but rather, use each move with precision, not force. When a move is executed, there are at least ten counter moves for it. Therefore; one must wrestle with his mind - backing each attack with the plan for another one. This form of two or even three-way thinking, is crucial to the success of a struggling player. To be a good wrestler, one must also be able to change from offense to defense in a matter of milliseconds. Countless times before, I have seen players who would stay offensive all the way until they were pinned. A simple arm motion could change the fate of the match, and one must be prepared for that

Follower Readiness as It Relates to Situational Leadership Model

The Concept of Follower Readiness As It Relates To Situational Leadership Model Developed by Paul Hersey and Kenneth H. Blanchard, situational leadership is a contingency model that focuses on the followers. The model suggests that successful leadership is accomplished by selecting the right leadership style, based on the level of followers readiness. Emphasis on the followers in leadership effectiveness reflects the reality that it is the followers who accept or reject the leader. Regardless of what the leader does, effectiveness depends on the actions of his or her followers. Fred Fiedler, developed the Leadership Contingency Model; and, I think that situational leadership uses the same two leadership dimensions that Fiedler identified: task and relationship behaviors. However, Hersey and Blanchard delved a step further by considering each as either high or low; and also, combining them into four specific leader behaviors: telling (high task-low relationship). The leader defines roles and tells people what, how, when, and where to do various tasks. It emphasizes directive behavior; selling (high task-high relationship). The leader provides both directive behavior and supportive behavior; participating (high relationship-low task). The leader and follower share in decision making, with the main role of the leader being facilitating and communicating; and also, delegating (low relationship-low task). The leader provides little direction or support. An example of task behavior, for instance, is when I asked my neighbor to show me how to prepare a dish referred to as â€Å"arroz con pollo† in her culture. It is a chicken and rice meal that is full of flavor and is truly delicious. She was very precise and descriptive in telling me what and how much ingredients to use. Also, she clearly explained the steps required to properly prepare the meat and rice. Four Levels of Follower Readiness The four levels of follower readiness applied to what I’ve read as follows: †¢ Level 1: the follower is unable, unwilling, or insecure; lacks confidence, commitment, and motivation. †¢ Level 2: the follower is unable but willing, motivated, or confident; lacks ability but confident with leader’s guidance. †¢ Level 3: the follower is able but unwilling or insecure about performing task alone. Level 4: the follower is able and willing or confident. A high school student, in example of a level 2 follower, is hired for his very first job as a crew member at a local fast food restaurant. Although he does not have any prior experience, he is motivated and confident that he is able to learn the task with on-the-job training provided to him by his supervisor . Four Leadership Styles Style 1, Telling: is characterized by demonstrating, guiding, explaining, and giving feedback on performance. An example, â€Å"Just stand by and observe me perform this task. I’ll give you an opportunity to try it as well, so don’t worry. Should you have any questions, please do not hesitate to ask me. I’m here to help you in any way you may need. † Style 2, Selling: is characterized by coaching, persuading, instructing, and clarifying. It is very similar [in terms of structure] to Style 1. The difference is found in the higher amount of supportive behavior provided by the leader, whom engages in more listening and advising. If necessary, the leader will help the follower gain necessary skills through coaching methods. Style 3, Participating: is characterized by supporting, collaborating, facilitating, and reinforcing. The leader shares responsibility for decision-making; the leader does not tell or direct the follower. Style 4, Delegating: is characterized by a hands-off approach that gives the follower room to make and implement decisions. Matching Leadership Style to Follower Readiness: Situational Leadership Model R1/S1-Directing low readiness, telling: The follower has low ability, low willingness; lacks motivation and/or insecure. The leader has high task focus, low relationship focus. It may be a situation where a follower cannot perform a task or lacks confidence (motivation). In this case, the leader will take a guiding role by telling the follower what to do, how to do, and when to do without any concern for the relationship. R2/S2-Guiding low-to-moderate readiness: The follower has some ability and is willing; motivated and confident. The leader provides high direction combined with high support. Coaching is still needed because of followers limited experience. Also, two-way communication is highly used to build followers motivation and confidence to learn new things. R3/S3- Supporting moderate-to-high readiness: The follower has high competence, is able but unwilling or insecure. The leader has high relationship focus and low task focus. In this case, the follower is capable of performing a task but is refusing to do so. The leader needs to be available and become a good listener, in essence, find out why the follower is refusing; hence, persuading them to cooperate by encouraging the follower to take the lead. R4/S4-Delegating to high readiness: The follower has high ability and high willingness; secure and motivated. The leader has low relationship and low task focus. At this level, followers have less need for support or praise. They have sufficient knowledge, skill, and confidence to perform the task. Although feedback and recognition is not a strong desire, it is welcomed by the follower. Followers need the leader to provide them enough space to [independently] get the job done. The leader gains more freedom at this level and may keep watch from a distant to ensure all is well according to the organizational goals. Leadership Style Applied by Lewis Based on the information I have learned from this case study, Lewis varied in utilizing different leadership styles based on the type of situation she was faced with during here tenure at Staples, Inc. In my initial reading of her case study, she explained that company merger distractions were going on and some issues were taking place without resolve. In this particular situation, Lewis pointed out that as a new person on board she wanted to clarify what her goals were for the organization. She wanted things to happen quickly; and, in fact she incorporated the Style 1 leadership due to follower readiness being at an R1 level. Lewis further explained that when things appeared as a new problem or when a sense of timing is obvious; she intervenes and demonstrates an effective way to complete the task to make change happen quickly. When Lewis became director of operations in 1994 for New England, she concluded that the stores were not performing highly due to a lack of effective leadership. She used the Style 1 type leadership which resulted in her replacing several store associates over a course of one year. Lewis’ leadership style was described by one of her followers as hardworking, inspiring, with disarming charm. It seems that Lewis achieved referent power based on the leadership skills she possessed and demonstrated. Based on the various opinions mentioned throughout this case study about Lewis’ leadership style, her followers gained trust, acceptance, affection, willingness to follow, and emotional involvement for her as their leader. One example is when Krasnow asked her to lead the marketing and advertising merger team. She found her followers readiness level at R3: able but unwilling or too apprehensive to do what she needed as a leader to accomplish her goals. Lewis found her followers exceedingly disconnected from the strategic objectives of merchandising and operations. She adapted the leadership style 2 behavior because she believed if they knew more about each other (in terms of each other’s job responsibilities) and the marketing results, inclusive of knowing more about company’s overall objectives, they would do a better job. One of Lewis’ followers described her leadership style as a style 3 explaining that, â€Å"She asks the kind of questions that provoke real interaction, so it really is a joint discussion. . . In another example of follower readiness is when Lewis was asked to move into merchandising as vice president and divisional manager for furniture and decorative supplies. She entered the department as an â€Å"outsider† and the people who reported to her followers had a strong experience base. Lewis couldn’t afford to waste time having her followers teach her because she needed matters to repair quickly. As a result, Lewis used the participating leadership style #3, which she shared the responsibility for decision making with her followers, however, facilitating and communicating with them as well. One follower maintained that he initially worried that Lewis were a micro-manager, but he soon realized that she inspires dialogue and debate to ensure that her team dug deeply in their decision making. The readiness level of her followers on this team was at a R4: both able and willing to do what was asked of them. Lewis and her team developed a successful strategy for turning the department around by â€Å"replacing over 75% of product assortment. † Although Lewis started off by using leadership Style 1 as director of operations, she shifted her leadership style according to the maturity of her followers in each situation. As the maturity of her followers improved to her organizational goals, she shifted her leadership style ranging from a â€Å"telling† style 1 to a â€Å"selling† style 2, to a â€Å"participating† style 3; and, finally, to a â€Å"delegating† style 4. Suesse, J. M. (2000). Jeanne Lewis at Staples, Inc. (A) (Abridged). Boston: Harvard Business School Publishing. Pp. 1-14 (78-91). Hersey, P. , Blanchard, K. H. , and Johnson, D. E. (2008). Management of organizational behavior-leading human resources (9th edition). New Jersey: Prentice-Hall, Inc.