Park plaza county hall london Essay Example | Topics and Well Written Essays - 3000 words

Park plaza county hall london - Essay Example This has resulted to a rise in the level of customer satisfaction. Different scholars of the world have described the state of the UK hospitality market as ‘fast-changing’. This means that the particular hotels in this industry have to race to keep up with the pace. The fast changing nature of this industry has further been attributed to the technological advancements of the world. The different hotels have to therefore direct more of their resources and time to the emerging technology-based techniques and communication platforms such as social media to remain appealing to the evolving demographics of the world. Newer market segments continues to emerge in the hospitality industry in UK what has perpetrated the changes experienced in the market where most customers today are going for fast, better and more personalized services. London continues to be viewed as the ‘growth engine’ of the hotel sector in UK following the high number of hotel businesses located in the city. Hotel business in London is appealing following the fact that London it is a major tourist destination. Throughout the year, London experiences influx of visitors from all parts of the world. This has resulted in a boom in the hotel business in the city. The main objective of this market report is to evaluate the market operations of Park Plaza County Hall London hotel through use of specific market analysis tools; PESTEL analysis and market mix-7Ps and how the market operations impact the hotel business of Park Plaza County Hall London hotel. This market report was commissioned to specifically examine the role and contributions of marketing to the success of a business by looking into the operations of Park Plaza County Hall London hotel in the UK hospitality industry. It further offers specific recommendations that can adequately be integrated by the business to enhance its performance within this industry. According to Baines and Page (2010, p.